# How we write guides. Sources first, and reported facts labeled as reported.
> How Mokk researches company interview guides, builds its PMM rubric, writes model answers, and corrects mistakes. The standards behind every page.

Source: https://mokk.ai/methodology (updated 2026-09-22)
Markdown: https://mokk.ai/methodology.md

Every company guide starts from what the company itself publishes, then reputable press, then what people report on sites such as Glassdoor and Reddit. The guide keeps those apart, so you can see what is confirmed and what is secondhand. Each company guide lists its sources. Sample answers are invented to illustrate a level on the rubric, and they are labeled that way.

## How company guides are researched

Public information about a PMM interview loop is thin. Few companies publish their stages, and most employee reports describe engineering or product management loops. Treating those reports as fact would mislead you, so each guide sorts its sources into three tiers and says which tier a claim comes from.

The three source tiers and how each is used
| Tier | Examples | How it is used |
| --- | --- | --- |
| What the company says | Careers pages, recruiting guides, job postings, product blogs, investor updates | Stated as fact, with a link |
| Reputable reporting | Established business and tech press | Stated as reported, with the outlet named |
| What people report | Glassdoor, Blind, Reddit, public posts by people who interviewed | Labeled as reported and never presented as the official process |

Guides also cover what changes how you should answer. That includes recent launches, acquisitions, renames, pricing changes, and leadership moves. A hiring manager expects you to know the company as it is now, and a stale fact in an interview costs more than a missing one. Guides are rechecked on a regular cycle, and any correction someone sends is checked right away.

## How the rubric was built

The [PMM rubric](https://mokk.ai/pmm-rubric) scores five competencies. Those are strategic thinking, communication and storytelling, analytical rigor, market expertise, and cross-functional influence. Each has four levels, from Missing to Exceptional, with a description of what an answer at that level sounds like.

The competencies come from what product marketing hiring managers probe in loops. That means how you choose a segment, how you back a claim, how you tell the story, how well you know the market, and how you get a skeptical partner to move. The level descriptions are written in terms of what someone would hear in your answer, never in terms of personality, so two people reading the same transcript should land on the same level.

The rubric stays fixed across sessions on purpose. A score only tells you something if it is measured the same way the next time. When the rubric changes, the change applies to every session going forward.

## How model answers are written

Each page in the [question bank](https://mokk.ai/pmm-questions) shows how to structure an answer, a sample of a strong one, a weaker one, and the follow-ups to expect. The sample answers are invented. They describe hypothetical products and made-up numbers, because a real person's answer would be private and a real company's numbers would be guesswork. Their job is to show what separates one rubric level from the next.

Don't memorize them. Interviewers can tell a rehearsed script from a real story within a sentence or two. Use the structure, then fill it with your own work.

## Editorial standards

- **No invented statistics.** A number on this site either links to a source or is labeled as an illustration.
- **No paid placement.** No company pays to appear in a guide or a comparison, and none reviews its guide before it goes live.
- **Comparisons disclose the conflict.** Mokk makes one of the products on the [comparison page](https://mokk.ai/alternatives), and the page says so at the top.
- **No quotes from people who didn't say them.** Guides quote companies' own published words and link to them.
- **AI is a research tool, not the author of record.** AI tools help with research and first drafts. Every fact is checked against its source, and every page is edited against a written style guide before it ships.

## Corrections

If something on the site is wrong or out of date, email **team@mokk.ai** with the page and what changed. Include a link if you have one. Confirmed corrections go live in the next update.

## Frequently asked questions

**Are the company interview processes on Mokk official?** Only the parts labeled as coming from the company. Everything else is marked as reported by people who interviewed, and loops change often, so confirm the stages with your recruiter.

**Are the sample answers from real interviews?** No. They are written to illustrate the rubric, with hypothetical products and numbers. They show what a strong answer contains, not what any one person said.

**Does any company pay to be featured?** No. No company pays for a guide or for its position on a comparison page, and none reviews its guide before it is published.

**How often are guides updated?** Company guides are rechecked on a regular cycle and whenever a company makes news that changes what an interviewer would expect you to know, such as a launch, a rename, or an acquisition.

## Practice

**See the rubric score your own answer.** Answer one PMM question out loud and get scored on the same five competencies these guides describe.