# Content and campaigns interview questions for PMMs
> Questions about building sales enablement material, campaigns, and content that drives measurable results.

Source: https://mokk.ai/pmm-questions/content-campaigns
Markdown: https://mokk.ai/pmm-questions/content-campaigns.md

- [Building sales enablement](https://mokk.ai/pmm-questions/content-campaigns/build-sales-enablement-from-scratch): How do you build a sales enablement program from scratch? What are the first things you'd create?
- [An asset that improved win rates](https://mokk.ai/pmm-questions/content-campaigns/sales-asset-that-improved-win-rates): Tell me about a time you created a sales asset or training that meaningfully improved win rates.
- [Sales selling off-message](https://mokk.ai/pmm-questions/content-campaigns/sales-selling-off-message): How do you handle a situation where the sales team is selling the product differently than how you've positioned it?
- [Getting sales to use content](https://mokk.ai/pmm-questions/content-campaigns/sales-adoption-strategy): How do you ensure that sales teams actually use the materials you create? What's your adoption strategy?
- [Building a battlecard](https://mokk.ai/pmm-questions/content-campaigns/build-competitive-battlecard): Walk me through how you'd create a competitive battlecard. What information do you include and how do you keep it current?
- [Training sales on a launch](https://mokk.ai/pmm-questions/content-campaigns/train-sales-on-new-feature): Describe how you'd train a sales team on a new product or major feature update. What format works best?
- [Sales feedback into strategy](https://mokk.ai/pmm-questions/content-campaigns/sales-feedback-loop): How do you gather feedback from the sales team and incorporate it into your marketing strategy?
- [Saving a deal at risk](https://mokk.ai/pmm-questions/content-campaigns/helped-sales-win-at-risk-deal): Tell me about a time you helped a sales team win a deal they were about to lose. What did you contribute?
- [Enablement by sales role](https://mokk.ai/pmm-questions/content-campaigns/enablement-by-sales-role): How do you create different enablement materials for SDRs versus AEs versus sales engineers?
- [Enablement for an upmarket move](https://mokk.ai/pmm-questions/content-campaigns/enablement-for-upmarket-move): Your company is moving upmarket from mid-market to enterprise. How do you retrain and re-enable the sales team for this shift?