What this role does
You lead global audience marketing for ChatGPT Business and OpenAI’s other SMB B2B solutions. The work connects positioning and customer education with subscriptions, team adoption, and expansion. You develop programs for priority SMB industries, partner with Growth, Sales, and Partnerships, and build the team to run them.
Read this role on OpenAI’s site
Your first mock interview is free (10 minutes). No card needed.
What you would do
You develop audience strategy and positioning around how SMB owners and teams evaluate software, using practical education, demos, and customer stories to explain AI’s value. The examples need to reflect everyday work. For priority SMB industries, you equip Sales, Partnerships, and Growth with tailored narratives, proof points, and enablement. The goal is to give each audience a clear reason to adopt.
Growth and channel teams are partners on campaigns, lifecycle marketing, communities, and events that support self-serve purchases, sales-assisted opportunities, retention, and expansion. You work with Product Marketing and Product to turn roadmap changes into relevant launches and adoption programs. Building the team is part of the role. You establish how it measures engagement, conversion, adoption, and revenue impact. OpenAI says San Francisco is the preferred base, with three office days per week.
Why OpenAI is hiring now
This is our read, not a reason OpenAI has published. SMB owners need to see how AI helps their business before investing time in a new tool. A product announcement alone does not provide that education. An audience marketing team can connect launches with industry examples and programs that continue after purchase. It also gives Growth, Sales, and Partnerships a shared approach to helping those customers adopt and expand.
Who would do this well
OpenAI asks for twelve or more years in B2B marketing or go-to-market leadership, including SMB adoption and growth at a technology company. You need to understand limited budgets and the difference between self-serve and sales-assisted buying. Bring content and enablement work that made a technical product useful to a specific audience. People leadership is required. Explain how you attracted talent, maintained quality, and connected marketing investment to business results.
How to prep tonight
Choose an SMB industry and a task its teams already do. Draft a ChatGPT Business narrative that explains the value and the evidence you would need. Explain where sales assistance would help. Choose a success metric, such as paid subscriptions or team adoption, and describe how you would measure it across self-serve and sales-assisted customers. Close with your first hire and why that work needs a dedicated person.
How OpenAI describes the portfolio lead
The remit includes people leadership. OpenAI pairs that responsibility with the editorial judgment to explain technical products in terms that different SMB audiences understand.
“Build and lead a high-performing team, establishing measurement frameworks to assess engagement, conversion, adoption, and revenue impact.”
“Can translate complex technology into clear positioning, audience narratives, and thought leadership that resonate across SMB segments.”
Common questions
- Which products should you study?
- Start with ChatGPT Business and its practical uses for small and medium-sized businesses. OpenAI also includes its SMB B2B solutions but does not name every product in scope. Ask the recruiter which ones the interview will cover instead of assuming the entire OpenAI portfolio is yours.
- What if your strongest example is from enterprise marketing?
- Use it, but explain what would change for an SMB audience. Cover the budget, time available for evaluation, and support needed to get started. Show where customer education or self-serve conversion would replace a sales-led approach. Do not relabel an enterprise program as SMB experience.
- How do you explain a result that several teams contributed to?
- State the shared outcome, then separate your team’s contribution from Product, Growth, Sales, and Partnerships. Explain the baseline and what changed during the program. If you cannot isolate marketing’s effect, say so and describe the evidence you used to decide whether to continue investing.